Press Release 3: Final

CONTACT:

Andrew Grewe
Cache Valley Area Investors Association
160 N. Main St.
Logan, UT 84321
435-754-6272
a.grewe@aggiemail.usu.edu
http://www.cvaia.com

For immediate release:
Thursday September 24, 2009

Financial Independence through Passive income: Helping you Follow your dreams.

In an economic climate that has shown to be extremely volatile over the past year, it is clear that having several sources of income is becoming a necessity. The Cache Valley Area Investors Association is striving to help minimize the risk of investment through education.

The association believes that anyone can achieve financial independence by using passive income, or income that requires no current thought. By making enough passive income to pay expenses, investors are free to spend time and resources doing things they enjoy.

“There is way too much opportunity in America to hate your job,” said Preston Parker, President of the CVAIA.

The association meets every other Thursday to hear from guest speakers and discuss theories of smart investment. The next meeting will be on October 1st in the Cache Valley Chamber of Commerce at 160 N. Main in Logan.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and the Secret. CVAIA began in August 2007and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

-end-

Press Release 3 : draft

CONTACT:

Andrew Grewe
Cache Valley Area Investors Association
160 N. Main St.
Logan, UT 84321
435-754-6272
a.grewe@aggiemail.usu.edu
http://www. cvaia.com

For immediate release:
Thursday September 24, 2009

Financial Independence through Passive income: Helping you Follow your dreams.
In an economic climate that has shown to be extremely volatile over the past year, it is clear that having several sources of income is becoming a necessity. The Cache Valley Area Investors Association is striving to help minimize the risk of investment through education.
The association believes that anyone can achieve financial independence by using passive income, or income that requires no current thought. It teaches that you are free to work on something you are passionate about if your passive income covers your expenses.
“There is way too much opportunity in America to hate your Job,” said Preston Parker, President of the CVAIA.
The Club meets every other Thursday to hear from guest speakers and discuss theories of smart investment. The next meeting will be on October 1st, in the Cache Valley Chamber of Commerce at 160 N. Main in Logan.
Cache Valley Area Investors Association teaches people how to increase passive income. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber , The Millionaire Next Door, Atlas Shrugged and The Secret.

Press Release 2: Final

FOR IMMEDIATE RELEASE:

CONTACT:

Andrew Grewe
Burger Planet
555-555-1111
a.grewe@bugerplanet.com
http://www.burgerplanet.com

Jayne Petersen Teams Up With Burger Planet to Promote Healthy Lifestyles

(Gary, Indiana, May 1h, 2010) – Opal Whitcomb's personal trainer Jayne Petersen has announced that she will work with quick serve restaurant Burger Planet on a nation wide campaign to promote healthy living.
Petersen is president and CEO of Looking glass, Inc., A multi-million dollar fitness enterprise in Burbank, Calif. She is best known for helping Opal Whitcomb lose 75 pounds and keep it off. Her book, "Looking Good in a Leotard" stayed on the best seller list for over a year.

Petersen will launch her campaign at the Burger Planet franchise at Times Square in New York on May 12th, She will then head out on a nation wide tour with Burger Planet mascot Corny the Clown.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Peterson.

In conjunction with the tour, Burger planet has added several more healthy choices to its menu, including low-carb chicken and lettuce wraps, fruit packets and gourmet salads. Petersen will also work with Burger Planet chefs to make a new Smiley meal for kids that includes the new menu options.
Burger planet CEO James E. Muellenbach III said,”I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."

The national tour will last through July and and visit several Burger Planet Restaurants and shopping malls. Petersen will provide fans with nutritional packets and answer questions on how to live a healthy life.

Burger Planet is the leader of the Quick Service Restaurant Industry. They have served 52 billion customers since 1934. At last count, they had 8,921 franchises in every state and 17 countries. Burger planet is headquartered in Gary, Indiana. Employs 48,272 people; Company founder James E. Muellenbach I, although retired, is current president of the QSR Association. For more information Contact Andrew Grewe at 555-555-1111 or Email a.grewe@burgerplanet.com
(END)

Personal Branding

I constantly live in fear that no one will recognize that I am different that the person around me. Ok, so that may have been a dramatic overstatement, But some part of it is true. I appreciate the unique and enjoyed reading this article on why it is essential for aspiring journalists and PR students need to develop a distinct presence to represent themselves.
In an age where any potential employer or collaborator or donor or potential father-in-law can Google you it is vital that you have your best foot forward when that happens. The best ways to do that are described here.

It is vital that people know who I am and why I am such a great catch. The internet is a loaded weapon that if I don't use to my advantage, probably will come back to hurt me.

Here is what comes up if you Google Andrew Grewe

Press Release 2: Draft

FOR IMMEDIATE RELEASE:

CONTACT:

Andrew Grewe
Burger Planet
555-555-1111
a.grewe@bugerplanet.com
http://www.burgerplanet.com

Jayne Petersen Teams Up With Burger Planet to Promote Healthy Lifestyles

(Gary, Indiana, May 1h, 2010) – Opal Whitcomb's personal trainer Jayne Petersen has announced that she will work with quick serve restaurant Burger Planet on a nation wide campaign to promote healthy living.
Petersen is president and CEO of Looking glass, Inc., A multi-million dollar fitness enterprise in Burbank, Calif. She is best known for helping Opal Whitcomb lose 75 pounds and keep it off. Her book, "Looking Good in a Leotard" stayed on the best seller list for over a year.
Petersen will launch her campaign at the Burger Planet franchise at Times Square in New York on May 12th, She will then head out on a nation wide tour with Burger Planet mascot Corny the Clown.
"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Peterson.
In conjunction with the tour, Burger planet has added several more healthy choices to its menu, including low-carb chicken and lettuce wraps, fruit packets and gourmet salads. Petersen will also work with Burger Planet chefs to make a new Smiley meal for kids that includes the new menu options.
Burger planet CEO James E. Muellenbach III said,”I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."
The national tour will last through July and and visit several Burger Planet Restaurants and shopping malls. Petersen will provide fans with nutritional packets and answer questions on how to live a healthy life.
Burger Planet is the leader of the Quick Service Restaurant Industry. They have served 52 billion customers since 1934. At last count, they had 8,921 franchises in every state and 17 countries. Burger planet is headquartered in Gary, Indiana. Employs 48,272 people; Company founder James E. Muellenbach I, although retired, is current president of the QSR Association. For more information Contact Andrew Grewe at 555-555-1111 or Email a.grewe@burgerplanet.com
(END)

Netiquette

Today I read articles on the basics of email and internet etiquette. Most of it was pretty common sense stuff. I chuckled a little when I read the entry on avoiding ALL CAPS emails because my father is a two finger, all caps typer. Every time I get an email from him I feel like he is yelling at me. I think it highlighted to me one of the very important aspects of online communication. We have to remember that much of face to face communication we do is based on context, body language, tone and eye contact. We lose this in online communication. Because of this it is important to be clear and to the point and try to avoid sarcasm or inappropriate humor to avoid problems. Also, a adhering to basic elements of style helps everyone understand you better.

Press Release Final

World Wide Social Media Club Starts Up Local Chapter
Social Media Club of Cache valley seeks to educate on the powerful influence of social media
Logan, UT-
The Social Media Club of Cache valley was established in June to educate valley residents on the ever increasing influence of Social Media in both business and private life.
Chapter President Preston Parker wants the club to "“become the voice of social media technology.”
The club meets the second Thursday of every month at 6'30 pm at different locations through the valley. People of all ages and backgrounds are encouraged to attend the free meetings.
The next meeting will be held Thursday, September 10th at Club New york in Logan. Blogger Loralee Choate will explain how her blogging caught the attention of the White House.
The Social Media Club of Cache Valley was founded in June of 2009. It currently has 26 official members including a board of seven social media experts. New Members are always welcome.
Please visit www.SMCCV.com for more information.

Andrew Grewe
A.grewe@aggiemail.usu.edu
435-754-6272

-end-

2160: HTML, web design, and miracles.

Recently, In Shane's class we learned the basics of HTML codes. It was one of those moments where I took a step back and marveled at modern technology. How is it that typing with lots of ////, <<< >>> and random words can create the memorizing websites that are out there today. Instead of doing a very good job of listening to my dedicated instructor I let my mind wonder who came up with this and how they made it work. I have no Idea. We live in a world of technological miracles and as I learn the basics of online journalism and the power of the internet, I think I'll enjoy the ride a little more if I take the time to marvel at what I am learning. Maybe, you'll take my advice or maybe you'll think I am stupid. Either way, I just typed a message into a white box at my apartment and your reading it right now and that is just cool.

Press Realease 1: Announcment

World Wide Social Media Club Starts Up Local Chapter
Social Media Club of Cache valley seeks to educate on the powerful influence of social media
Logan, UT-
The Social Media Club of Cache valley was established in June to educate valley residents on the ever increasing influence of Social Media in both business and private life.
Chapter President Preston Parker wants the club to "“become the voice of social media technology.”
The club meets the second Thursday of every month at 6:30 pm at different locations through the valley. People of all ages and backgrounds are encouraged to attend the free meetings.
The next meeting will be held Thursday, September 10th at Club New york in Logan. Blogger Loralee Choate will explain how her blogging got her to the white house.
The Social Media Club of Cache Valley was founded in June of 2009. It currently has 26 official members including a board of seven social media gurus. New Members are always welcome.
Please visit www.SMCCV.com for more information.

Andrew Grewe
A.grewe@aggiemail.usu.edu
435-754-6272

-end-

2310: United Breaks Guitars

In the Disney film “Newsies” a group of misfit poor kids from 19th century New York are exploited by media mogul Joseph Pulitzer. The group led by Jack Kelly (played by Christian Bale) print their own newspaper and distribute it to the common folk of New York. With the power of the masses behind them they get their voices heard by Pulitzer and ultimately he backs down. It is a classic underdog/ power of the press story mixed in a with an extremely cheesy montage of singing and dancing.
Stories like this made good movies because it could qualify as fantasy. Instances where one person or small group of people could get the attention of a major corporation are few and far between, until now.
I found the story of David Carroll to be worthy of a best selling book. When Carroll was flying through Chicago in 2008 he witnessed United airlines baggage handlers throwing his $3500 Taylor guitar out on the tarmac. After getting to his destination he discovered that $1200 worth of damage had been done to his guitar.
Carroll soon found him self lost in a maze of United customer service claims; a process that lasted nearly a year. During his last call with United where Carroll was told he would receive no compensation he vowed to tell his story to the world through song.
Carroll decided to write 3 songs and publish them on You tube. 'United Breaks Guitars” was the first of the trilogy reaching over 5 million views. The second is approaching 500,000. The third installment will be out soon.
The effects of this campaign exceeded Carroll's expectations. Some reports suggest that the incident could have cost United $180 million due to the rapid decrease in stock prices after the release of the video.
United approached Carroll after the first film and offered him $1200 cash and $1200 in flight vouchers. Carroll rejected the offer and said that it wasn't about the money, it was about the customer service. He suggested United donate that money to a charity. Carroll's album sales and overall fame have skyrocketed in the wake of this campaign.
United never saw this coming. I can't fault them for that. They have customer service policies and protocols that are set up to save the company money. I suspect that the employees Carroll dealt with only did as they were told. However, given the massive impact of this case, United and every other company needs to take a hard look at how to deal with social media and its consequences.
I have lots of respect for David Carroll, the manner in which he s followed through on his promise and his extremely creative idea deserves huge props. However, he may have created a monster. The biggest issue with web 2.0 is that any one can say anything true or false mostly without consequences. It is not unimaginable that web savvy people could black mail a company by doing what Carroll did.
Here is a example scenario: I buy a pair of skis from Rossignol, one of the largest ski companies in the world. Somewhere along the line I break my skis. It was my fault and Rossignol has no liability in the situation. I could call Rossignol and demand a new pair of skis or else I will let the world know that their skis are the least durable hunks of junk I have ever skied on. They reject my demand so I spend a day making a comedic youtube video about how crappy these skis were. Send it to my 400 Facebook friends, twitter it with lots of keywords, post it on Digg and get my friends to digg it. Even if my message doesn't get beyond my own circle of acquaintances, I have probably convinced a few hundred people,who know I am an avid skier, that they should avoid Rossignol skis. In the long run it may have been a better decision for Rossignol to give me a new pair of skis just to keep my mouth shut. I am not advocating this form of social media terrorism. I am pointing out how simple it is for anyone to defame or libel anything. As my father points out to me all the time, once you put it on the internet it can't be taken back no matter what you do. The implications of this case are huge.
As pr professional I'm not sure what I would do if I were working for United. If they attack or even appear to attack Carroll they will do even more damage to their reputation. If they change their claims policy they may end up losing money. If they appear to do nothing they won't win back any of their lost consumers. In my opinion the best option is to publicize this as an isolated incident, take some action to reprimand those workers in Chicago that were responsible and issue a memo to the company to never ever ever let workers be seen throwing baggage again.

Here is the video "United Breaks Guitars"