Press Release 2: Final
FOR IMMEDIATE RELEASE:
CONTACT:
Andrew Grewe
Burger Planet
555-555-1111
a.grewe@bugerplanet.com
http://www.burgerplanet.com
Jayne Petersen Teams Up With Burger Planet to Promote Healthy Lifestyles
(Gary, Indiana, May 1h, 2010) – Opal Whitcomb's personal trainer Jayne Petersen has announced that she will work with quick serve restaurant Burger Planet on a nation wide campaign to promote healthy living.
Petersen is president and CEO of Looking glass, Inc., A multi-million dollar fitness enterprise in Burbank, Calif. She is best known for helping Opal Whitcomb lose 75 pounds and keep it off. Her book, "Looking Good in a Leotard" stayed on the best seller list for over a year.
Petersen will launch her campaign at the Burger Planet franchise at Times Square in New York on May 12th, She will then head out on a nation wide tour with Burger Planet mascot Corny the Clown.
"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Peterson.
In conjunction with the tour, Burger planet has added several more healthy choices to its menu, including low-carb chicken and lettuce wraps, fruit packets and gourmet salads. Petersen will also work with Burger Planet chefs to make a new Smiley meal for kids that includes the new menu options.
Burger planet CEO James E. Muellenbach III said,”I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."
The national tour will last through July and and visit several Burger Planet Restaurants and shopping malls. Petersen will provide fans with nutritional packets and answer questions on how to live a healthy life.
Burger Planet is the leader of the Quick Service Restaurant Industry. They have served 52 billion customers since 1934. At last count, they had 8,921 franchises in every state and 17 countries. Burger planet is headquartered in Gary, Indiana. Employs 48,272 people; Company founder James E. Muellenbach I, although retired, is current president of the QSR Association. For more information Contact Andrew Grewe at 555-555-1111 or Email a.grewe@burgerplanet.com
(END)
CONTACT:
Andrew Grewe
Burger Planet
555-555-1111
a.grewe@bugerplanet.com
http://www.burgerplanet.com
Jayne Petersen Teams Up With Burger Planet to Promote Healthy Lifestyles
(Gary, Indiana, May 1h, 2010) – Opal Whitcomb's personal trainer Jayne Petersen has announced that she will work with quick serve restaurant Burger Planet on a nation wide campaign to promote healthy living.
Petersen is president and CEO of Looking glass, Inc., A multi-million dollar fitness enterprise in Burbank, Calif. She is best known for helping Opal Whitcomb lose 75 pounds and keep it off. Her book, "Looking Good in a Leotard" stayed on the best seller list for over a year.
Petersen will launch her campaign at the Burger Planet franchise at Times Square in New York on May 12th, She will then head out on a nation wide tour with Burger Planet mascot Corny the Clown.
"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Peterson.
In conjunction with the tour, Burger planet has added several more healthy choices to its menu, including low-carb chicken and lettuce wraps, fruit packets and gourmet salads. Petersen will also work with Burger Planet chefs to make a new Smiley meal for kids that includes the new menu options.
Burger planet CEO James E. Muellenbach III said,”I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."
The national tour will last through July and and visit several Burger Planet Restaurants and shopping malls. Petersen will provide fans with nutritional packets and answer questions on how to live a healthy life.
Burger Planet is the leader of the Quick Service Restaurant Industry. They have served 52 billion customers since 1934. At last count, they had 8,921 franchises in every state and 17 countries. Burger planet is headquartered in Gary, Indiana. Employs 48,272 people; Company founder James E. Muellenbach I, although retired, is current president of the QSR Association. For more information Contact Andrew Grewe at 555-555-1111 or Email a.grewe@burgerplanet.com
(END)
posted by Andrew at
9/24/2009 01:36:00 PM
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